Creative Media - Level 3 - Year 1

For my Instagram page, I used the red, white and blue colours of the host of the FIFA World Cup Russia. This allows the target audience to immediately identify my campaign and what it involves. The Instagram has three posts that promote the World Cup. They all use they same typography this is also so our campaign can be identified through our colours and typography. Our main profile picture is of the World Cup and a football this allows someone browsing on Instagram to identify what this campaign is about and get their attention immediately. Overall, I feel like the Instagram campaign was a success, as, again we used a known colour scheme that would allow people to see that this was the same campaign and would really grab their attention. We would also post weekly post that were connected to the World Cup and were aimed at grab the viewers attention by using bright consistent colours and also dominant images of the globally renowned World Cup.

For the Twitter media campaign, I used red, white and blue colour scheme which represents the colours of the Russian flag, these colours are apparent throughout all media campaign platforms. This allows the audience to identify the campaign with these colours. On the twitter platform I tweeted out a link to a questionnaire that would help me identify what I would use on my multi-media campaign

For my magazine DPS, I stuck with the red, white and blue colour scheme that is apparent throughout the campaign. This is because these colours are the same used in the flag of the host of the 2018 FIFA World Cup, using these colours allows the target of the campaign to immediately identify that this media product is for the 2018 FIFA World Cup. As my dominant image I used footballer Cristiano Ronaldo as he is the most marketable and arguably best footballer in the world. This means it will attract more fans as Ronaldo is globally recognised and 'adored'. I give a paragraph of what teams and players the tournament will involve this is to sell the tournament to a wide range of fans and people. Overall, I feel like the DPS was very effective as it use a colour scheme that was used throughout the campaign and that the consumer would recognised and be attracted to. We also used a global star as our dominant image which immediately grabbed the attention people in shops and ...