Media Campaign (Magazine DPS) with evaluation

For my magazine DPS, I stuck with the red, white and blue colour scheme that is apparent throughout the campaign. This is because these colours are the same used in the flag of the host of the 2018 FIFA World Cup, using these colours allows the target of the campaign to immediately identify that this media product is for the 2018 FIFA World Cup.
As my dominant image I used footballer Cristiano Ronaldo as he is the most marketable and arguably best footballer in the world. This means it will attract more fans as Ronaldo is globally recognised and 'adored'. I give a paragraph of what teams and players the tournament will involve this is to sell the tournament to a wide range of fans and people.

Overall, I feel like the DPS was very effective as it use a colour scheme that was used throughout the campaign and that the consumer would recognised and be attracted to. We also used a global star as our dominant image which immediately grabbed the attention people in shops and allowed us to generate more buzz and sales around the media campaign.