For my Instagram page, I used the red, white and blue colours of the host of the FIFA World Cup Russia. This allows the target audience to immediately identify my campaign and what it involves. The Instagram has three posts that promote the World Cup. They all use they same typography this is also so our campaign can be identified through our colours and typography. Our main profile picture is of the World Cup and a football this allows someone browsing on Instagram to identify what this campaign is about and get their attention immediately.
Overall, I feel like the Instagram campaign was a success, as, again we used a known colour scheme that would allow people to see that this was the same campaign and would really grab their attention. We would also post weekly post that were connected to the World Cup and were aimed at grab the viewers attention by using bright consistent colours and also dominant images of the globally renowned World Cup.
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