Creative Media - Level 3 - Year 1

Cinematography  As my short film was in the sports genre, I used a lot of close up shots at the the start of the short film. I done this is to build tension and show the emotion of each character. The close-up shot is commonly used in the sports genre. In the scene were the lead says "I want this, I really want this" it was vital to show the emotion of the character as that determines whether he means it or not. During the montage I use a lot of medium shots so the audience can see the equipment and surroundings to the fighter as the gym and location is vital to the sports genre. The medium to long shot also ensured the viewer, knew where the fighter was and could see the relevant surroundings. Props & Costume  As my film was based around a boxer, I needed a lot of props. Luckily the college gym had a lot of the props I needed for my short film. The treadmill and weight bench was vital as it was the part of the montage that showed the intensity of the training and bui...

On the first day of filming we shot in the college gym with the main actor Tom. This is some raw footage and outtakes from the first day of filming: We had to make sure we got all the scenes shot and complete has we didn't have the gym booked for long, but we managed it. As seen above there was a need for a few takes. On the second day of shooting, I used the college field for my shots, It was a brief shooting day as theres was only a few shots: On these shots it took a while to get the right angle, but the lighting and environment was perfect for these shots

As you can see on the Images above the multi-platform campaign by 'Old Spice' used the same actor (Isaiah Mustafa) in both the print and TV media. In both 'Mustafa' has his top off this shows the audience that this is an 'Old Spice' advert as he is used regularly and becomes engrained as the 'Old Spice guy'. In both pieces of media he is in the bathroom, this means it is familiar to the audience, but also relates to the product of 'Old Spice' as it is normally kept in the bathroom.  'Old Spice' also use the same typography and colours in both ads this is consistent throughout the multi-platform campaign. Along with this they also have their logo and products on both ads this makes sure that the audience know and associate these ads with them and their product. Doing this across platforms ensures the maximum exposure. The TV ad was released on Feb 4, 2010. The Poster ad released shortly after, this ensured that people woul...

The successful media campaign started in 2010 with the "The man your man could smell like" advertisement . That video of the advert has over 51 million views on YouTube. In June 2010, 'Old Spice' followed up with a second commercial featuring the same actor as the first, Isaiah Mustafa. Mustafa quickly became "Old Spice Guy," a nickname the creators capitalised on with an interactive video campaign in which Mustafa responded to fans' comments on Facebook, Twitter, and other social media websites with short, personalised videos. In about two days, they had created 186 personalised, quite funny video responses featuring Mustafa responding to fans online. These videos saw almost 11 million views , and 'Old Spice' gained about 29,000 Facebook fans and 58,000 new Twitter followers.  On February 7th, 2010 launched their "The man your man could smell like" advert on television with the advert being released on YouTube at the same time. T...

Unit 10 fictional film codes and conventions essay from luke9111