Old spice media campaign (message cohesiveness)

As you can see on the Images above the multi-platform campaign by 'Old Spice' used the same actor (Isaiah Mustafa) in both the print and TV media. In both 'Mustafa' has his top off this shows the audience that this is an 'Old Spice' advert as he is used regularly and becomes engrained as the 'Old Spice guy'. In both pieces of media he is in the bathroom, this means it is familiar to the audience, but also relates to the product of 'Old Spice' as it is normally kept in the bathroom.

 'Old Spice' also use the same typography and colours in both ads this is consistent throughout the multi-platform campaign. Along with this they also have their logo and products on both ads this makes sure that the audience know and associate these ads with them and their product. Doing this across platforms ensures the maximum exposure.






The TV ad was released on Feb 4, 2010. The Poster ad released shortly after, this ensured that people would connect the two and give them the maximum exposure through the platforms.
Overall, I feel that this multi-platform media campaign was very cohesive and worked very well. The consistent use of the actor 'Isaiah Mustafa' and use of the bathroom alerted the audience that it was 'Old Spice', as well as, the use of the same typography and the colour red also meant that the audience could identify these ads as 'Old Spice'.