Creative Media - Level 3 - Year 1

Instagram campaign

Twitter Campaign

The materials used in my cross-platform media campaign are linked  through the use of similar images of known international footballers. I also use similar fonts in all platforms and images, which gives all platforms a similar feel and gives the campaign good cohesion. The campaign creates cohesion through the house style. All three platforms have a dominant image of a international star and all use the same colours (The Russian flag) this makes it easy for people to identify our campaign. The campaign also uses the same font and typography for the campaign name '2018 FIFA World Cup' this makes the platforms easy for the consumer to identify. The campaigns message is reinforced on all platforms by using the same informational content on all platforms to make sure fans know all the relevant information. Also the constant use of the world's best international on all platforms show consumers the talent on show the World Cup. My multi-platform campaign release date would...

I applied a colour scheme that tied to Russia (the host of the 2018 FIFA World Cup) using the red, white and blue throughout all three media campaigns, as this would show they are connected. I also used international stars like Ronaldo throughout the campaign to grab the attention of browsers. This proved effective as seen on feedback from people who had seen my campaign. Feedback  As seen on this pie chart 85.7% of people who seen or read the DPS said that it was effective in grabbing their attention, which means that it was a success as the hard part for the campaign was getting the target audiences attention. The DPS was also a success as 85.7% found that it made them aware of the upcoming World Cup. This means the I gave them the necessary information and also got their attention, which is what the aim for the DPS was.  75% of people who took the questionnaire said that they enjoyed the content provided, this means I provided necessary cont...

Aim of the advert is to sell. The purpose is to tell the audience the ketchup is made from their grown tomatoes. The image works with the words as it shows chopped tomatoes

The independent are representing trump as a one man empire by photoshopping his face on the empire state building. The independent are mainly centre although lean left a little, this shows that Trumps reign could be rather successful The sun represent trump as not serious and as a joke, by cartooning him and having "america you can be my ex-wife" it shows they think he won't last long. The use of "D'oh" shows that the world think it is a huge mistake, although this is from a left perspective