Feedback & evaluation

I applied a colour scheme that tied to Russia (the host of the 2018 FIFA World Cup) using the red, white and blue throughout all three media campaigns, as this would show they are connected. I also used international stars like Ronaldo throughout the campaign to grab the attention of browsers. This proved effective as seen on feedback from people who had seen my campaign.

Feedback

 As seen on this pie chart 85.7% of people who seen or read the DPS said that it was effective in grabbing their attention, which means that it was a success as the hard part for the campaign was getting the target audiences attention.

The DPS was also a success as 85.7% found that it made them aware of the upcoming World Cup. This means the I gave them the necessary information and also got their attention, which is what the aim for the DPS was.

 75% of people who took the questionnaire said that they enjoyed the content provided, this means I provided necessary content in an enjoyable way to get and the audiences attention, which is vital when drumming up interest

64.3% liked the information and pictures provided, which shows the majority got the information in a enjoyable way, which is the aim of the media campaign. Also this proves its effectiveness

 80% of people who took the questionnaire stated that the Twitter campaign made them aware of all relevant information, this shows that the campaign was effective in showing the audience information while keeping it interesting

Also, 70% of people who took the questionnaire said they were aware of the other media platforms while on the twitter page. This shows that it was an effective cross-platform campaign and was very effective overall.