Male gaze (Laura Mulvey)

Theorist Laura Mulvey argued that the audience view women from the standpoint from the vantage of a heterosexual male

This is called 'Male Gaze'

It suggests that females are objectified in the media and are there for the viewing pleasure of the camera



The model (Beyonce) performance is sexualized as she has her hands behind her head pushing her hair up

Her dress wear shows a lot of skin and her short cop top even show a little underboss and only has her undies on the bottom half

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