Hypodermic needle
It suggests that the media injects a message into us and this shapes our responses.
(This is generally considered outdated because it suggests we all have the same interests and think the same way)
Audiences can be passive (they comply with the message sent) or active (filtering content/resisting messages/reinterpreting)
(This is generally considered outdated because it suggests we all have the same interests and think the same way)
Audiences can be passive (they comply with the message sent) or active (filtering content/resisting messages/reinterpreting)
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