Creative Media - Level 3 - Year 1

My media campaign will be on the FIFA World Cup 2018 Russia. The FIFA World Cup is one of the biggest sporting tournaments in the world. This campaign is key to drumming up interest and getting information about the tournament to the fans. I also aim get to know the target audience and this would allow me to be effective in knowing what is needed in the campaign. The purpose of my cross-platform media campaign is to promote the tournament and create anticipation for fans across the world, but also remind them of all nations and key players in the tournament this is important as Nations can only take 23 players. The purpose is also to inform the target audience of the important dates of the FIFA World Cup. This is because there are a lot of dates that might interest fans when it comes to their nation and my campaign needs to accommodate people of all over the world and mis-information could lead to them missing their nation play. My multi-platform campaign would start in April two m...

My work (top left) is similar as i have found similar fonts and re-used the original by cutting it out on photoshop.

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All of the people who took my survey use social media, therefore social media will be a vital part to my cross platform media campaign   80% of the people who took this survey read magazines, therefore I will be using a sports magazine as a platform for my campaign. I aim to make an effective front cover or double page spread. My survey audience have good understanding of the event as 80% have answered the question correct.

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